Healthy oil brand Afia was launched, specializing in food and oil products, and made its presence clear in different geographical locations since it started operations.
Afia presented its first oil brand Afia corn. Afia Corn oil took a leading position in the market from the start due to its high quality and premium production. It is an all-natural and healthy oil which also makes meals flavorful and delicious
Thanks to consistent innovation over the past two decades, it has become one of the region’s top cooking oil brands. Afia has a compelling proposition for consumers as an important part of a heart-healthy diet. It includes two varieties: olive and corn oil.
From The Heart Of Nature
We’ve travelled far and wide to bring fresh pulses and spices from the heart of nature to your kitchen. Discover how to spice up your meals or add an unexpected touch to your dishes with our wide range of pulses and spices.
Currently Afia brand is available in several countries across the MENA including: KSA, GCC, Jordan, Egypt, Algeria and Sudan (Afia is Sabah in Sudan)
The overall brand equity power differs from country to the other in addition to the brand’s overall look & feel and tonality. Moreover, up until 2022 Afia brand was available in the oils category only. Nowadays and going forward the brand will be expanding on new territories and categories including Nuts, Spices, Pulses, Pasta, Tuna & others.
